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Privacy policy

Privacy Policy

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") in the context of the provision of our services as well as within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terminology used, such as “processing” or “responsible” we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR) or “Datenschutzgrundverordnung (DSGVO)”.

Responsible

Schnerzinger GmbH & Co. KG
Heinrich-Sträter Str. 15
44229 Dortmund
Deutschland

Managing Director: Sandra Austerschulte

info@schnerzinger.com

Link to imprint:
https://www.schnerzinger.com/impressum/

Contact data protection officer: Sandra Austerschulte

Tel. +49 (0)231 133 850 15
Fax +49 (0)231 862 508 03
info@schnerzinger.com

Types of Data Processed

– Bestandsdaten (z.B., Personen-Stammdaten, Namen oder Adressen).
– Kontaktdaten (z.B., E-Mail, Telefonnummern).
– Inhaltsdaten (z.B., Texteingaben, Fotografien, Videos).
– Nutzungsdaten (z.B., besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten).
– Meta-/Kommunikationsdaten (z.B., Geräte-Informationen, IP-Adressen).

Categories of Data Subjects

Visitors and users of the online offer (in the following we also refer to the persons concerned as "users").

Purpose of Processing

– Zurverfügungstellung des Onlineangebotes, seiner Funktionen und Inhalte.
– Beantwortung von Kontaktanfragen und Kommunikation mit Nutzern.
– Sicherheitsmaßnahmen.
– Reichweitenmessung/Marketing

Terms used

“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data.

"Pseudonymization" is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personaldata cannot be assigned to an identified or identifiable natural person.

"Profiling" means any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

The “person responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

"Contract processor" means a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible

Relevant Legal Bases

Nach Maßgabe des Art. 13 DSGVO teilen wir Ihnen die Rechtsgrundlagen unserer Datenverarbeitungen mit. Für Nutzer aus dem Geltungsbereich der Datenschutzgrundverordnung (DSGVO), d.h. der EU und des EWG gilt, sofern die Rechtsgrundlage in der Datenschutzerklärung nicht genannt wird, Folgendes:
The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR
The legal basis for processing in order to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR;
The legal basis for processing in order to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 Para. 1 lit. d GDPR serves as the legal basis.
The legal basis for the processing required to carry out a task that is in the public interest or is carried out in the exercise of official authority that has been assigned to the person responsible is Article 6 Paragraph 1 lit. e GDPR.
The legal basis for processing to safeguard our legitimate interests is Art. 6 Para. 1 lit. f GDPR
The processing of data for purposes other than those for which they were collected isdetermined in accordance with the requirements of Art. 6 (4) GDPR.
The processing of special categories of data (in accordance with Art. 9 Paragraph 1 GDPR) is based on the requirements of Art. 9 Paragraph 2 GDPR.

Safety measures

In accordance with the legal requirements, taking into account the state of the art, theimplementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we make suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, forwarding, ensuring availability and their separation. In addition, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with Contract Processors, Jointly Responsible Persons and Third Parties

If we disclose data to other persons and companies (contract processors, jointly responsible persons or third parties) within the scope of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as payment service providers to fulfill the contract), users have consented, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, furthermore, on a legal basis.

Transfers to Third Countries

Sofern wir Daten in einem Drittland (d.h. außerhalb der Europäischen Union (EU), des Europäischen Wirtschaftsraums (EWR) oder der Schweizer Eidgenossenschaft) verarbeiten oder dies im Rahmen der Inanspruchnahme von Diensten Dritter oder Offenlegung, bzw. Übermittlung von Daten an andere Personen oder Unternehmen geschieht, erfolgt dies nur, wenn es zur Erfüllung unserer (vor)vertraglichen Pflichten, auf Grundlage Ihrer Einwilligung, aufgrund einer rechtlichen Verpflichtung oder auf Grundlage unserer berechtigten Interessen geschieht. Vorbehaltlich ausdrücklicher Einwilligung oder vertraglich erforderlicher Übermittlung, verarbeiten oder lassen wir die Daten nur in Drittländern mit einem anerkannten Datenschutzniveau, zu denen die unter dem „Privacy-Shield“ zertifizierten US-Verarbeiter gehören oder auf Grundlage besonderer Garantien, wie z.B. vertraglicher Verpflichtung durch sogenannte Standardschutzklauseln der EU-Kommission, dem Vorliegen von Zertifizierungen oder verbindlichen internen Datenschutzvorschriften verarbeiten (Art. 44 bis 49 DSGVO, Informationsseite der EU-Kommission).

Data Subject Rights

Auskunftsrecht: Sie haben das Recht, eine Bestätigung darüber zu verlangen, ob betreffende Daten verarbeitet werden und auf Auskunft über diese Daten sowie auf weitere Informationen und Kopie der Daten entsprechend den gesetzlichen Vorgaben.

Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data relating to you or the correction of incorrect data relating to you.

Recht auf Löschung und Einschränkung der Verarbeitung: Sie haben nach Maßgabe der gesetzlichen Vorgaben das Recht zu verlangen, dass betreffende Daten unverzüglich gelöscht werden, bzw. alternativ nach Maßgabe der gesetzlichen Vorgaben eine Einschränkung der Verarbeitung der Daten zu verlangen.

Recht auf Datenübertragbarkeit: Sie haben das Recht, Sie betreffende Daten, die Sie uns bereitgestellt haben, nach Maßgabe der gesetzlichen Vorgaben in einem strukturierten, gängigen und maschinenlesbaren Format zu erhalten oder deren Übermittlung an einen anderen Verantwortlichen zu fordern.

Beschwerde bei Aufsichtsbehörde: Sie haben ferner nach Maßgabe der gesetzlichen Vorgaben das Recht, eine Beschwerde bei der zuständigen Aufsichtsbehörde einzureichen.

Right of Withdrawal

You have the right to revoke your consent with effect for the future.

Right of Objection

Right of objection: You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.

Cookies and Right to Object to Direct Mail

"Cookies" are small files that are stored on the users' computers. Various informationcan be stored within the cookies. A cookie is primarily used to store information abouta user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. Insuch a cookie, e.g. the contents of a shopping cart in an online shop or a login status can be saved. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. E.g. the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if it is only their cookies, they are referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If we ask the user for consent to the use of cookies (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users are stored in accordance with the following explanations in the context of this data protection declaration on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) or if the use of cookies is necessary to provide our contract-related services, in accordance with Art. 6 Para. 1 lit. b. DSGVO, or if the use of cookies for the performance of a task that is necessary in the public interest or is carried out in the exercise of public authority, acc. Art. 6 Para. 1 lit. e. GDPR.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ Furthermore, cookies can be saved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this online offer.

Deletion of Data

The data processed by us will be deleted or restricted in their processing in accordance with the legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.

If the data is not deleted because it is required for other legally permissible purposes,its processing will be restricted. I.e. the data will be blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax reasons.

Changes and Updates to the Data Protection Declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.

Business Related Processing

We also process
– Vertragsdaten (z.B., Vertragsgegenstand, Laufzeit, Kundenkategorie).
– Zahlungsdaten (z.B., Bankverbindung, Zahlungshistorie)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research

Contractual Services

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as "contractual partners") in accordance with Art. 6 Para. 1 lit. b. GDPR in order to provide you with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship

Zu den verarbeiteten Daten gehören die Stammdaten unserer Vertragspartner (z.B., Namen und Adressen), Kontaktdaten (z.B. E-Mailadressen und Telefonnummern) sowie Vertragsdaten (z.B., in Anspruch genommene Leistungen, Vertragsinhalte, vertragliche Kommunikation, Namen von Kontaktpersonen) und Zahlungsdaten (z.B., Bankverbindungen, Zahlungshistorie).

As a matter of principle, we do not process special categories of personal data, unless these are components of commissioned or contractual processing.

We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their disclosure, if this is not evident for the contractual partner. Disclosure to external persons or companies only takes place if it is required within the framework of a contract. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements.

When using our online services, we can save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the interests of the users in protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless itis to pursue our claims acc. Art. 6 Para. 1 lit. f. GDPR required or there is a legal obligation to do so in accordance with. Art. 6 Para. 1 lit. c. GDPR.

The data will be deleted when the data is no longer required to fulfill contractual or statutory duties of care and to deal with any warranty or comparable obligations, whereby the need to store the data is checked every three years; otherwise, the statutory retention requirements apply.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks andprovide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information given for these processingactivities.

We disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers.

Furthermore, on the basis of our business interests, we store information on suppliers, organizers and other business partners, e.g. for later contact. We generallystore this mostly company-related data permanently.

Contacting

Bei der Kontaktaufnahme mit uns (z.B. per Kontaktformular, E-Mail, Telefon oder via sozialer Medien) werden die Angaben des Nutzers zur Bearbeitung der Kontaktanfrage und deren Abwicklung gem. Art. 6 Abs. 1 lit. b. (im Rahmen vertraglicher-/vorvertraglicher Beziehungen), Art. 6 Abs. 1 lit. f. (andere Anfragen) DSGVO verarbeitet.. Die Angaben der Nutzer können in einem Customer-Relationship-Management System („CRM System“) oder vergleichbarer Anfragenorganisation gespeichert werden.

We delete the inquiries if they are no longer required. We review the requirement every two years. The statutory archiving obligations also apply.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines:https://www.google.com/intl/de/tagmanager/use-policy.html. https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use Google Analytics, a web analysis service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link:https://www.tools.google.com/dlpage/gaoptout?hl=de. http://tools.google.com/dlpage/gaoptout?hl=de.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basisfor this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR)

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

You can find further information on data usage by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy)https://policies.google.com/privacyas well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

The personal data of the users are deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking")."Universal Analytics""Universal Analytics" refers to a process by Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking").

Target Group Formation with Google Analytics

We use Google Analytics in order to display the advertisements placed within Google's advertising services and its partners only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certaintopics or products that are based on the visited Websites) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we would also like to ensure that our ads correspond to the potential interest of the users.

Google Adsense with PersonalizedAds

Wir nutzen die Dienste der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“).

Wir Nutzen den Dienst AdSense, mit dessen Hilfe Anzeigen in unsere Webseite eingeblendet und wir für deren Einblendung oder sonstige Nutzung eine Entlohnung erhalten. Zu diesen Zwecken werden Nutzungsdaten, wie z.B. der Klick auf eine Anzeige und die IP-Adresse der Nutzer verarbeitet, wobei die IP-Adresse um die letzten beiden Stellen gekürzt wird. Daher erfolgt die Verarbeitung der Daten der Nutzer pseudonymisiert.

Wir setzen Adsense mit personalisierten Anzeigen ein. Dabei zieht Google auf Grundlage der von Nutzern besuchten Websites oder verwendeten Apps und den so erstellten Nutzerprofilen Rückschlüsse auf deren Interessen. Werbetreibende nutzen diese Informationen, um ihre Kampagnen an diesen Interessen auszurichten, was für Nutzer und Werbetreibende gleichermaßen von Vorteil ist. Für Google sind Anzeigen dann personalisiert, wenn erfasste oder bekannte Daten die Anzeigenauswahl bestimmen oder beeinflussen. Dazu zählen unter anderem frühere Suchanfragen, Aktivitäten, Websitebesuche, die Verwendung von Apps, demografische und Standortinformationen. Im Einzelnen umfasst dies: demografisches Targeting, Targeting auf Interessenkategorien, Remarketing sowie Targeting auf Listen zum Kundenabgleich und Zielgruppenlisten, die in DoubleClick Bid Manager oder Campaign Manager hochgeladen wurden.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basisfor this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR)

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

You can find further information on data usage by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy)https://policies.google.com/technologies/adsas well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google AdWords and Conversion-Measurement

Wir nutzen die Dienste der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“).

Wir Nutzen den Dienst AdSense, mit dessen Hilfe Anzeigen in unsere Webseite eingeblendet und wir für deren Einblendung oder sonstige Nutzung eine Entlohnung erhalten. Zu diesen Zwecken werden Nutzungsdaten, wie z.B. der Klick auf eine Anzeige und die IP-Adresse der Nutzer verarbeitet, wobei die IP-Adresse um die letzten beiden Stellen gekürzt wird. Daher erfolgt die Verarbeitung der Daten der Nutzer pseudonymisiert.

Wir setzen Adsense mit nicht-personalisierten Anzeigen ein. Dabei werden die Anzeigen nicht auf Grundlage von Nutzerprofilen angezeigt. Nicht personalisierte Anzeigen basieren nicht auf früherem Nutzerverhalten. Beim Targeting werden Kontextinformationen herangezogen, unter anderem ein grobes (z. B. auf Ortsebene) geografisches Targeting basierend auf dem aktuellen Standort, dem Inhalt auf der aktuellen Website oder der App sowie aktuelle Suchbegriffe. Google unterbindet jedwedes personalisierte Targeting, also auch demografisches Targeting und Targeting auf Basis von Nutzerlisten.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basisfor this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR)

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

You can find further information on data usage by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy)https://policies.google.com/technologies/adsas well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google AdWords und Conversion-Messung

Wir nutzen das Onlinemarketingverfahren Google „AdWords“, um Anzeigen im Google-Werbe-Netzwerk zu platzieren (z.B., in Suchergebnissen, in Videos, auf Webseiten, etc.), damit sie Nutzern angezeigt werden, die ein mutmaßliches Interesse an den Anzeigen haben. Dies erlaubt uns Anzeigen für und innerhalb unseres Onlineangebotes gezielter anzuzeigen, um Nutzern nur Anzeigen zu präsentieren, die potentiell deren Interessen entsprechen. Falls einem Nutzer z.B. Anzeigen für Produkte angezeigt werden, für die er sich auf anderen Onlineangeboten interessiert hat, spricht man hierbei vom „Remarketing“. Zu diesen Zwecken wird bei Aufruf unserer und anderer Webseiten, auf denen das Google-Werbe-Netzwerk aktiv ist, unmittelbar durch Google ein Code von Google ausgeführt und es werden sog. (Re)marketing-Tags (unsichtbare Grafiken oder Code, auch als „Web Beacons“ bezeichnet) in die Webseite eingebunden. Mit deren Hilfe wird auf dem Gerät der Nutzer ein individuelles Cookie, d.h. eine kleine Datei abgespeichert (statt Cookies können auch vergleichbare Technologien verwendet werden). In dieser Datei wird vermerkt, welche Webseiten der Nutzer aufgesucht, für welche Inhalte er sich interessiert und welche Angebote der Nutzer geklickt hat, ferner technische Informationen zum Browser und Betriebssystem, verweisende Webseiten, Besuchszeit sowie weitere Angaben zur Nutzung des Onlineangebotes.

Ferner erhalten wir ein individuelles „Conversion-Cookie“. Die mit Hilfe des Cookies eingeholten Informationen dienen Google dazu, Conversion-Statistiken für uns zu erstellen. Wir erfahren jedoch nur die anonyme Gesamtanzahl der Nutzer, die auf unsere Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Wir erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen.

Die Daten der Nutzer werden im Rahmen des Google-Werbe-Netzwerks pseudonym verarbeitet. D.h. Google speichert und verarbeitet z.B. nicht den Namen oder E-Mailadresse der Nutzer, sondern verarbeitet die relevanten Daten cookie-bezogen innerhalb pseudonymer Nutzerprofile. D.h. aus der Sicht von Google werden die Anzeigen nicht für eine konkret identifizierte Person verwaltet und angezeigt, sondern für den Cookie-Inhaber, unabhängig davon wer dieser Cookie-Inhaber ist. Dies gilt nicht, wenn ein Nutzer Google ausdrücklich erlaubt hat, die Daten ohne diese Pseudonymisierung zu verarbeiten. Die über die Nutzer gesammelten Informationen werden an Google übermittelt und auf Googles Servern in den USA gespeichert.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basisfor this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR)

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

You can find further information on data usage by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy)https://policies.google.com/technologies/adsas well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google Doubleclick

Wir nutzen die Dienste der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“).

Wir nutzen das Onlinemarketingverfahren Google „Doubleclick“, um Anzeigen im Google-Werbe-Netzwerk zu platzieren (z.B., in Suchergebnissen, in Videos, auf Webseiten, etc.). Double Click zeichnet sich dadurch aus, dass Anzeigen in Echtzeit anhand mutmaßlicher Interessen der Nutzer angezeigt werden. Dies erlaubt uns Anzeigen für und innerhalb unseres Onlineangebotes gezielter anzuzeigen, um Nutzern nur Anzeigen zu präsentieren, die potentiell deren Interessen entsprechen. Falls einem Nutzer z.B. Anzeigen für Produkte angezeigt werden, für die er sich auf anderen Onlineangeboten interessiert hat, spricht man hierbei vom „Remarketing“. Zu diesen Zwecken wird bei Aufruf unserer und anderer Webseiten, auf denen das Google-Werbe-Netzwerk aktiv ist, unmittelbar durch Google ein Code von Google ausgeführt und es werden sog. (Re)marketing-Tags (unsichtbare Grafiken oder Code, auch als „Web Beacons“ bezeichnet) in die Webseite eingebunden. Mit deren Hilfe wird auf dem Gerät der Nutzer ein individuelles Cookie, d.h. eine kleine Datei abgespeichert (statt Cookies können auch vergleichbare Technologien verwendet werden). In dieser Datei wird vermerkt, welche Webseiten der Nutzer aufgesucht, für welche Inhalte er sich interessiert und welche Angebote der Nutzer geklickt hat, ferner technische Informationen zum Browser und Betriebssystem, verweisende Webseiten, Besuchszeit sowie weitere Angaben zur Nutzung des Onlineangebotes.

Es wird ebenfalls die IP-Adresse der Nutzer erfasst, wobei diese innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum gekürzt und nur in Ausnahmefällen ganz an einen Server von Google in den USA übertragen und dort gekürzt wird. Die vorstehend genannten Informationen können seitens Google auch mit solchen Informationen aus anderen Quellen verbunden werden. Wenn der Nutzer anschließend andere Webseiten besucht, können ihm entsprechend seiner mutmaßlichen Interessen auf Grundlage seines Nutzerprofiles auf ihn abgestimmten Anzeigen angezeigt werden.

Die Daten der Nutzer werden im Rahmen des Google-Werbe-Netzwerks pseudonym verarbeitet. D.h. Google speichert und verarbeitet z.B. nicht den Namen oder E-Mailadresse der Nutzer, sondern verarbeitet die relevanten Daten cookie-bezogen innerhalb pseudonymer Nutzerprofile. D.h. aus der Sicht von Google werden die Anzeigen nicht für eine konkret identifizierte Person verwaltet und angezeigt, sondern für den Cookie-Inhaber, unabhängig davon wer dieser Cookie-Inhaber ist. Dies gilt nicht, wenn ein Nutzer Google ausdrücklich erlaubt hat, die Daten ohne diese Pseudonymisierung zu verarbeiten. Die von Google-Marketing-Services über die Nutzer gesammelten Informationen werden an Google übermittelt und auf Googles Servern in den USA gespeichert.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basisfor this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR)

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

You can find further information on data usage by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy)https://policies.google.com/technologies/adsas well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google-Firebase

Wir nutzen die Entwicklerplattform „Google Firebase“ und die mit ihr verbundenen Funktionen und Dienste, angeboten von Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.

Bei Google Firebase handelt es sich um eine Plattform für Entwickler von Applikationen (kurz „Apps“) für mobile Geräte und Webseiten. Google Firebase bietet eine Vielzahl von Funktionen, die auf der folgenden Übersichtsseite dargestellt werden: https://firebase.google.com/products/.

Die Funktionen umfassen unter anderem die Speicherung von Apps inklusive personenbezogener Daten der Applikationsnutzer, wie z.B. von ihnen erstellter Inhalte oder Informationen betreffend ihre Interaktion mit den Apps (sog. „Cloud Computing“). Google Firebase bietet daneben Schnittstellen, die eine Interaktion zwischen den Nutzern der App und anderen Diensten erlauben, z.B. die Authentifizierung mittels Diensten wie Facebook, Twitter oder mittels einer E-Mail-Passwort-Kombination.

Die Auswertung der Interaktionen der Nutzer kann mithilfe des Analyse-Dienstes „Firebase Analytics“ erfolgen. Firebase Analytics ist darauf gerichtet zu erfassen, wie Nutzer mit einer App interagieren. Dabei werden Ereignisse (sog „Events“) erfasst, wie z.B. das erstmalige Öffnen der App, Deinstallation, Update, Absturz oder Häufigkeit der Nutzung der App. Mit den Events können auch weitere Nutzerinteressen, z.B. für bestimmte Funktionen der Applikationen oder bestimmte Themengebiete erfasst werden. Hierdurch können auch Nutzerprofile erstellt werden, die z.B. als Grundlage für die Darstellung von auf Nutzer zugeschnittenen Werbehinweisen, verwendet werden können.

Google Firebase und die mittels von Google Firebase verarbeiteten personenbezogenen Daten der Nutzer können ferner zusammen mit weiteren Diensten von Google, wie z.B. Google Analytics und den Google-Marketing-Diensten und Google Analytics verwendet werden (in diesem Fall werden auch gerätebezogene Informationen, wie „Android Advertising ID“ and „Advertising Identifier for iOS“ verarbeitet, um mobile Geräte der Nutzer zu identifizieren).

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basisfor this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR)

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Die Datenschutzerklärung von Google ist unter https://policies.google.com/privacy abrufbar. Weitere Informationen zur Datennutzung zu Marketingzwecken durch Google, erfahren Nutzer auf der Übersichtsseite: https://policies.google.com/technologies/ads?hl=de,

Wenn Nutzer der interessensbezogenen Werbung durch Google-Marketing-Dienste widersprechen möchten, können Nutzer die von Google gestellten Einstellungs- und Opt-Out-Möglichkeiten nutzen: https://adssettings.google.com/

Jetpack (WordPress Stats)

Wir nutzen das Plugin Jetpack (hier die Unterfunktion „Wordpress Stats“), welches ein Tool zur statistischen Auswertung der Besucherzugriffe einbindet und von Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack verwendet sog. „Cookies“, Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglichen.

Die durch das Cookie erzeugten Informationen über Ihre Benutzung dieses Onlineangebotes werden auf einem Server in den USA gespeichert. Dabei können aus den verarbeiteten Daten Nutzungsprofile der Nutzer erstellt werden, wobei diese nur zu Analyse- und nicht zu Werbezwecken eingesetzt werden. Weitere Informationen erhalten Sie in den Datenschutzerklärungen von Automattic: https://automattic.com/privacy/ und Hinweisen zu Jetpack-Cookies: https://jetpack.com/support/cookies/.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basisfor this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR)

Integration of Services and Content from Third Parties

Wir setzen innerhalb unseres Onlineangebotes auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres Onlineangebotes im Sinne des Art. 6 Abs. 1 lit. f. DSGVO) Inhalts- oder Serviceangebote von Drittanbietern ein, um deren Inhalte und Services, wie z.B. Videos oder Schriftarten einzubinden (nachfolgend einheitlich bezeichnet als “Inhalte”).

Dies setzt immer voraus, dass die Drittanbieter dieser Inhalte, die IP-Adresse der Nutzer wahrnehmen, da sie ohne die IP-Adresse die Inhalte nicht an deren Browser senden könnten. Die IP-Adresse ist damit für die Darstellung dieser Inhalte erforderlich. Wir bemühen uns nur solche Inhalte zu verwenden, deren jeweilige Anbieter die IP-Adresse lediglich zur Auslieferung der Inhalte verwenden. Drittanbieter können ferner so genannte Pixel-Tags (unsichtbare Grafiken, auch als „Web Beacons“ bezeichnet) für statistische oder Marketingzwecke verwenden. Durch die „Pixel-Tags“ können Informationen, wie der Besucherverkehr auf den Seiten dieser Website ausgewertet werden. Die pseudonymen Informationen können ferner in Cookies auf dem Gerät der Nutzer gespeichert werden und unter anderem technische Informationen zum Browser und Betriebssystem, verweisende Webseiten, Besuchszeit sowie weitere Angaben zur Nutzung unseres Onlineangebotes enthalten, als auch mit solchen Informationen aus anderen Quellen verbunden werden.

Google Fonts

Wir binden die Schriftarten („Google Fonts“) des Anbieters Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, ein. Nach Angaben von Google werden die Daten der Nutzer allein zu Zwecken der Darstellung der Schriftarten im Browser der Nutzer verwendet. Die Einbindung erfolgt auf Grundlage unserer berechtigten Interessen an einer technisch sicheren, wartungsfreien und effizienten Nutzung von Schriftarten, deren einheitlicher Darstellung sowie Berücksichtigung möglicher lizenzrechtlicher Restriktionen für deren Einbindung. Datenschutzerklärung: https://www.google.com/policies/privacy/.

Google Maps

We integrate maps from the “Google Maps” service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

BETTER SKIN - time-correct signal transport without electronic carry-over effect

The BETTER SKIN technology ensures an almost uniform flow of all frequencies due to the special surface coating within the SCHNERZINGER ATOMIC BONDING process, thus combining the advantages of different designs without accepting their disadvantages.

SKIN EFFEKT- Frequency-dependent signal transport in the conductor

An important sound-relevant factor is the so-called skin effect. This can be explained in a very simplified way as follows: High frequencies flow near the surface, medium and low frequencies are oriented more towards the center of the conductor.

For a nearly lossless transport of high frequencies, often flat wire resp. foil conductor, hollow conductor or litz wire (often several distinct isolated strands with very small width) are disposed.

These constructions– having a large surface and a small core portion - favor the transport of high frequencies; but from our experience just this characteristic complicates the desired uniform transmission of low, mid and high frequencies. However or because of that, at first these constructions are often perceived as being more open and having with a higher resolution. In our book for a time correct, natural and not artificially accentuated presentation of the upper spectrum it’s of elementary importance, that all frequencies will be transported holistically. A few of these cable designs also tend to higher capacitance, whereon certain equipment combinations respond with unpredictable performance.

A performance displaced to higher frequencies may be perceived – as mentioned above – as more dynamic and three-dimensional and having higher resolution, but from our experience this is accountable for the so-called hyper hi-fi sound; soon the listener will be stimulated to yet another compensating action and so forth. 

DIE VORTEILE DES SCHNERZINGER DIELEKTRIKUMS

SCHNERZINGER uses a special, air-filled material as dielectric, which - unlike PTFE or Teflon, for example - is applied to the wire while avoiding structurally damaging temperatures and yet is completely stable. Combined with the special SCHNERZINGER process of DIELECTRIC CHARGING, it shows better dielectric and sound properties than pure PTFE, FEP, cotton, linen, silk or even air.  In addition, it is absolutely leak-proof and thus offers reliable long-term protection of the conductors against oxidation....

DIELECTRIC

To prevent electrical short circuits between the wires, they must be insulated. The insulation material, also called dielectric, has an enormous influence on the transmission quality of audio cables. Pure air is theoretically the best dielectric, but it does not insulate. However, in the case of cables marketed in the audio sector with air or AIR insulation, for example, the individual conductor wires are provided with an insulating layer of varnish, which has significantly poorer dielectric values than PTFE, for example. In addition, this insulating layer is often applied using structurally damaging high-temperature processes, which often negatively affect the quality of the conductor's material structure. This is clearly not the case with SCHNERZINGER.

Our test runs utilizing various isolators – starting with best polyethylene PTFE, FEP, across foamed material, natural fabric, like unbleached cotton or silk up to extremely expensive and exotic approaches with costly inert gas and specifically deployed battery voltage - confirm the enormous importance of the often underestimated dielectric.  

However, the contradiction between high insulation on the one hand and lowest storage capacity on the other hand could not be solved so satisfactorily with any of these approaches that it did not lead to a limitation of the performance potential of the SCHNERZINGER SIGNAL CONDUCTOR.

DIELECTRIC CHARGING

A time consuming production process, DIELECTRIC CHARGING, counteracting the adherence ("parking") of the electrical charge at the dielectric, provided SCHNERZINGER the crucial progress and breakthrough.

To better illustrate this sound-degrading memory effect, one can imagine that the individual signals flowing through a wire are attracted to the dielectric, "park" there, and are carried away again by subsequent signals.

SCHNERZINGER research shows that this effect results in a slowed down, time-delayed electron flow, counteracting the crucial target of time correct and integrated signal processing.

Therefore an ideal isolation material is a dielectric without both attractive and buffer effect; a requirement profile, many manufacturers work on with major effort.

The production process of the DIELECTRIC CHARGING works quasi directly against the memory effect and thus ensures a timely and unrestrained signal flow, which is essential for an unimpaired playback quality. Even wires operated without dielectric, i.e. surrounded by pure air, were at a disadvantage sonically compared to DIELECTRIC CHARGING!

For a simple understanding of DIELECTRIC CHARGING, you can imagine a road with many intersections: 

It is not by improving the road surface, but by reducing the number of intersections that one achieves significant progress toward unimpeded traffic flow.

BACKGROUND 

In theory electrical signal propagates in vacuum with the speed of light (c). Cable connection limits the speed, copper conductor for example to about 9/10 of the speed of light. The ration of actual speed to speed of light is known as speed factor VOP (Velocity Propagation Factor). This number describes the transmission speed of a material compared to the speed of light in vacuum in percent.

Here even foamed PTFE reaches 85% only.

Material                                 VOP

Geschäumtes PTFE                85%

FEP                                         69%

Silikon                                53-69%

TFE                                         69%

Polyethylen                             66%

PVC                                   35-58%

Nylon                                 47-53%

ATOMIC BONDING vs. Monocrystalline OCC und UPOCC Leitermaterial

In contrast to the often only temporarily effective advantages of established treatment and manufacturing processes on the reproduction quality of high-quality audio cables, e.g. cryogenization or OCC or UPOCC casting processes, SCHNERZINGER cables with ATOMIC BONDING conductors enable an audibly purer and unrivaled true-to-life signal transmission - and this permanently! 

In order to recognize the essential advantage of the SCHNERZINGER ATOMIC BONDING technology compared to conventional methods, some background knowledge about the industrial processing of wires used as conductor material in the audio sector is required:

CONVENTIONAL CASTING METHODS:

To manufacture the conductor material in most audio cables, thick copper or silver strands are repeatedly drawn through so-called drawing dies until the wires are thin enough for further use. Every drawing process means enormous mechanical stress, which causes the crystalline grain structure of the wires to disintegrate into many crystals. In a sense, the audio signals have to find their way through many of these grain structures. The flow through the grain boundaries from grain to grain creates an enormous resistance potential every time, which is known to cause slowed signal transport.

The more complex casting process is therefore often used for higher-quality audio cables. Here, liquid copper or silver is continuously poured into molds, which results in longer grain structures. In the even more complex monocrystalline OCC or UPOCC (Ultra-Pure Ohno Continuous Casting) process, the molds are even heated and slowly cooled to prevent the material from solidifying too quickly. This process was developed by Prof. Ohno in the 1980s for industry so that fewer cracks occur in the sheet metal when the copper strands are rolled out

INNOVATIVE APPROACH WITH ATOMIC BONDING:

SCHNERZINGER ATOMIC BONDING, on the other hand, takes a completely different approach:

To easily get the idea of the innovative development approach ATOMIC BONDING, simply envision a conducting wire as a pipe filled with ice cubes, whereby the ice cubes symbolically illustrate the inner grain structure of the wire.

Since long-chain metal structures are quite sensitive and easily disintegrate again after the manufacturing process, e.g. due to vibrations and bending processes, ATOMIC BONDING is a technologically extremely complex process which does not aim at bonding individual ice cubes to form a closed, long-chain monostructure, but on the contrary at crushing the cubes. This results in the smallest ice structure components, which can subsequently be compressed into a stable, homogeneous ice mass with very high cohesive forces in the tube.

A compacted, fused mass of ice has a closed, extremely stable structure - without any gaps. This fact forms the basis for a highly pure and perfect impulse chain - for a true-to-life signal transmission.

BIDIRECTIONAL BARRIER - KONKURRENZLOSER STÖRFELDSCHUTZ

Each SCHNERZINGER cable is designed to provide unique and effective protection of the signal against both low-frequency and high-frequency interference - without reducing the signal bandwidth and signal speed in the slightest - with its BIDIRECTIONAL BARRIER.

By foregoing the use of compromising dummy solutions such as capacitors, diodes, parallel or series filters, which are often used in common market solutions, SCHNERZINGER CABLES transport the audio signal with breathtaking and hitherto unattained authenticity and information density. Electronic braking and carry-over effects are reduced to a maximum, the bad influence of high-frequency interference fields on the quality of the reproduction is effectively prevented.

The double interference field protection of the BIDIRECTIONAL BARRIER blocks and stops 

  • the introduction of external interference fields radiating via the mains and cables into the signal path
  • the forwarding of internal interference fields caused by the components themselves within the audio chain.
 
Due to the increase in wireless transmission technology and modern media use, e.g. WLAN, Power-LAN, cell phones, etc., increasingly complex high-frequency interference fields are radiating into the wired transmission path of the audio signal. Although shielded audio cables, which are often used, provide protection in the classic AF range, they draw the aforementioned high-frequency interference fields even more strongly into the sensitive signal path ("antenna effect"). Sensitive quality losses in the playback and a limited music enjoyment are the result. 
 

The BIDIRECTIONAL BARRIER enables for the first time a truly contemporary, highly effective interference field protection for the sound information transported in the cable. The pure and unaltered transmission of the signal results in significantly better dynamics, resolution, rhythm and fine detail. 

The full sound potential of the hi-fi components is preserved and the quality and performance of the music system can unfold 100%.

In case of very strong interference field loads, the effectiveness of the BIDIRECTIONAL BARRIER can be increased for the cables of the TS-LINE and the RESOLUTION LINE for the cleaning of external interference fields by an optional power amplifier, the CABLE PROTECTOR

For the RESOLUTION LINE, SCHNERZINGER also offers the optional SIGNAL PROTECTOR, an effective power amplifier for diverting the internal interference fields that have penetrated the signal path to the outside.

BETTER GEOMETRY - uncompromising cable design

In order to take full advantage of close-meshed interlocking constructions - without accepting their electromagnetic problems - SCHNERZINGER relies on a combination of intelligent superstructures and revolutionary technologies.

GEOMETRY - twisting, interlacing or parallel cable constructions

The design of a cable must be mechanically stable, create a homogeneous electromagnetic field between and around the conductors, and ensure the time-correct, and loss-free signal flow.

Efforts to use elaborate stranding and braiding techniques to counteract the problems of mutual interference often fail.

Twisted constructions reduce the susceptibility to interference, and typically result in a low inductance, which is usually targeted. However, as soon as current flows through a wire, its own electromagnetic field is generated. If the cores are twisted, the electromagnetic fields of the individual wires are close together over a large area, acting on each other and impairing the flow of electrons, which is why solid conductors are often used instead of stranded wires.

Braided constructions also typically reduce susceptibility to interference, but accept the effects of a constant but permanent change in the electrical environment of the individual conductors relative to each other, and it is this that leads to electromagnetic clutter, which in turn affects electron flow.

Parallel constructions with conductors running in parallel are not very resistant to external interference fields and favor the proximity effect, which also impairs the flow of electrons due to eddy currents that are generated.

To realize a full speed and even electron flow, the electrical parameters and the electromagnetic fields should remain constant and homogeneous across the entire cable length. The requirement of a mechanically stable design is often underrated, although this is an important factor in order to adhere to constant conditions.

In order to take full advantage of close-meshed interlocking constructions without accepting their electromagnetic problems, SCHNERZINGER relies on a combination of intelligent superstructures and revolutionary technology:

BETTER GEOMETRY uses a high-tech process to directly absorb electrosmog and virtually neglect resulting electromagnetic problems.

CABLE COATING – static problem catcher

Plastic fabric hoses are used by many manufacturers as outer sheathing. They look fancy, are inexpensive, and make manufacturing easier. But the fact is that the outer jacket definitely affects the sound quality of a cable.
In the case of plastics, for example, static charges can occur that impair electron transport. 

As a so-called "tuning measure", antistatic agents are then often offered as accessories to counteract the inadequacies of these materials.

We therefore deliberately dispense almost entirely with plastic fabric tubes, which may make a cable appear professionally manufactured, but in our opinion do not belong in a sonically consistent development chain.

BETTER FLOW -

The BETTER FLOW principle, through the extraordinary quality of the SCHNERZINGER ATOMIC BONDING conductor material and the consistent use of the highest quality bonding techniques and components, plays a major role in ensuring the unique reproduction quality and special features of SCHNERZINGER CABLES.

CONDUCTOR MATERIAL GRADE

Conventional untreated conductor material consists of many short crystalline grain structures, which furthermore conditional of manufacturing are laying in an inappropriate assembly. So to some extend the information has to find its diffuse way through many grain structures. Flowing through the grain boundary junctions from grain to grain implies an enormous resistance potential und thus causes a slowed down signal transmission. In addition information transmission virtually swirls in the grain boundary voids, so tones belonging together are time delayed and torn apart. Above all grain boundary voids allow deformations of the grain structure. This in turn may result in grain contact points, whose resonances may distort the information.

The SCHNERZINGER ATOMIC BONDING conductor material minimizes these sound-influencing effects by providing a permanently compact and enormously homogeneous microstructure of the conductor.

 

CONNECTOR - COMPONENTS, MATERIAL

Our research shows, that the parts performance potential is primarily determined by the crystalline structure of the deployed material rather than by the material itself. Performance deficits because of a non-optimum crystalline material structure of a connector plug may be compensated via clever actions.
With many connector plugs in the audio domain a layer of gold, silver, rhodium, palladium etc. will be added to the conducting material. This improves electrical contact and - via the distinct character of the particular plating - it furthermore allows for compensation of deficits.

But we strive for the solution, not just a compensation of a problem, so we employ connector plugs that are adjusted to the fabric of the SCHNERZINGER CONDUCTOR via the complex process ATOMIC BONDING. We disassemble all plugs into their individual parts and replace the contact pins by ATOMIC BONDING formatted pins. To perfectly protect the contact pins against interfering fields and to establish double operational reliability, the plug receives a two-shelled housing. To reduce contact resistance, after assembly plugs and conductor together will be ATOMIC BONDING processed once again.

Compared to the complexity and effect of these actions the significance of the original material characteristic is secondary.

The decision in favor of the now employed connector plugs was done after a multitude of comparisons utilizing the best respected plugs and sockets of the world market.

Price and reputation of the tested devices were of minor importance, as the costs of ATOMIC BONDING by far exceed the costs of expensive plugs.

We explicitly indicate, that - because of the structural adjustment of plugs and conductor material - any back fitting to other plugs will drastically degrade sound quality, thus irreparably destroy the SCHNERZINGER original connection.